Cambridge Charity Fashion Show – turning charity into style

Challenge

Charity events often face the same problem: they’re worth supporting, but the marketing doesn’t always make people feel the urgency or the excitement. The challenge was to create a campaign with genuine fashion credibility and cultural pull, while still keeping the purpose clear. We needed the show to feel aspirational, fun, and intentional, then turn that momentum into ticket sales.

What we did

We developed a Chanel-inspired creative direction and built the campaign from the ground up in-house, treating it like a fashion brand launch rather than a one-night fundraiser. The visual identity set the tone, and the video campaign carried the story with pace, confidence, and runway energy. As the lead media promotional partner, we shaped the rollout to maintain buzz before the event and extend it afterwards, capturing the atmosphere of the night—the crowd, the runway moments, and the sense that everyone in the room was part of something bigger than a show.

Outcome

The campaign didn’t just support ticket sales—it sold out the show. Beyond the numbers, it established a repeatable blueprint for how Cambridge Chronicles approaches charity work: high craft, strong point of view, and promotion that makes people want to be there, not just support from a distance. As lead media partner, we also ensured the event’s energy lived on after the runway, giving the organisers a bank of content that continued to travel.‍

400+ attendees

1 hero promo film

15 short cutdowns

An epic soundtrack

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