The campaign’s creative direction centred on the theme of “Bridging Elegance.” We drew narrative parallels between Cambridge and Oxford, emphasising their shared traditions, academic prestige, and vibrant cultural life. Alumni Tours’ bespoke services were seamlessly woven into the storyline, highlighting exclusive access and tailored experiences.
Filming spanned iconic locations, from college courtyards and libraries to riverside scenes, capturing both cities’ character and charm.
The creative journey began with a full-scale production, uniting professional actors, directors, editors, and sound engineers within the Cambridge Chronicles studio. Iconic locations—from college courtyards to riverside scenes—were brought to life through meticulously crafted visuals and an original soundtrack, all underscored by a commitment to authenticity and refinement. The campaign’s assets ranged professional short movie to Google and Meta Glasses-enabled ads, all designed to immerse audiences and set a new standard for regional tourism marketing.
Alumni Tours reported a measurable increase in tour bookings and website engagement.
For collaboration or campaign enquiries, contact us at hi@cambridgechronicles.com
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