Cambridge Clinic Rebranding

As a full-service branding agency, we developed a cohesive new brand system that captures both the clinic’s elite performance ethos and its scientific approach to athlete care. The rebrand included: a modernised logo and visual language inspired by precision, movement, and the elegance of rowing; and a suite of brand assets, digital materials, and print collateral for application across all touchpoints.

To bring the new brand to life, our in-house creative team handled all photography and video production. Shot on location in Cambridge, the visuals highlight the clinic’s expertise, its athletes’ dedication, and the powerful connection between science, sport, and performance. Our approach was to create striking, authentic content that not only communicates the brand’s story but also strengthens its visual presence across digital and physical platforms. As a full-service photography agency and video production team, we ensured every image and frame worked cohesively within the new brand identity.

The new Light Blue Clinic brand positions the business at the forefront of sports performance and rehabilitation — with a look and feel that reflects its high standards and Cambridge’s elite rowing culture. This rebrand exemplifies our studio’s ability to combine branding, design, photography, and video production into a single, unified creative outcome. Cambridge Chronicles is a full-service branding agency and design studio based in Cambridge. We specialise in brand strategy, identity design, photography, and video production, helping businesses craft meaningful and enduring brand experiences.